That's How Kids Die.

Pictured above is the “deluxe edition” of Rammstein’s excellent new album, Liebe Ist Fur Alle Da.  While most bands are content to include a DVD, t-shirt or poster with the deluxe treatments of their latest albums, the men of Rammstein clearly have other ideas mind, choosing to include a set of six dildos (reportedly modeled from the band members’… um, members) + a set of handcuffs and a small bottle of lube.  The set comes housed in a metal case and retails for a whopping $250.00.  You can find all the gory details HERE.

As previously noted HERE, Rammstein have also released a music video for the album’s first single “Pussy” that is probably among the most NSFW clips ever made, essentially a 3 minute porn vid starring the band in numerous hilariously cliche adult film situations.

I’m not sure if Rammstein is looking to spice up their listener’s sex lives, or making a tongue-in-cheek commentary on the pervasiveness and over-importance placed on sex in popular culture… I wouldn’t put either one past them.  The thing I still can’t get over is that a major record label (Rammstein are signed to Universal) were not only completely cool with ponying up the funds for a pornographic video that was released exclusively on an adult website, they also didn’t mind producing a box set that amounts to 6 life-size fluorescent pink rubber dongs.

At first I wondered if all of this was just a grab for attention on the band’s part, but it seems like a hell of a lot of effort for a mere publicity stunt.  Liebe Ist Fur Alle Da is the best thing the band has released since Mutter, so there is no doubt that the music can stand on its own.  Personally, I’d like to think that the explicitness surrounding the album is a labor of love on Rammstein’s behalf, an advocacy of sexual freedom mixed with some biting commentary on the semi-retarded state of pop culture and a healthy dose of sarcasm.

Whatever the case may be, at least it’s blatantly obvious that Rammstein have something all too rare in the music world, particularly in heavy music… a fucking sense of humor.